Contemporary advertising

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Contemporary advertising

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Contents: advertising perspectives; crafting marketing and advertising strategies; creating advertisements and commercials; using advertising media; integrating advertising.

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书目详细资料
主要作者:	Arens, William F
其他作者:	Weigold, Michael F., Arens, Christian
格式:	图书
语言:	Vietnamese
出版:	New York McGraw - Hill 2009
版:	12th ed.
主题:	Quan hệ công chúng
标签:	添加标签没有标签, 成为第一个标记此记录!

Thư viện lưu trữ:	Thư viện Trường Đại học Nam Cần Thơ

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