Contemporary advertising
Contents: advertising perspectives; crafting marketing and advertising strategies; creating advertisements and commercials; using advertising media; integrating advertising.
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| Main Author: | |
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| Other Authors: | , |
| Format: | Book |
| Language: | Vietnamese |
| Published: |
New York
McGraw - Hill
2009
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| Edition: | 12th ed. |
| Subjects: | |
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| Institutions: | Thư viện Trường Đại học Nam Cần Thơ |
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