Decision Equity The Ultimate Metric to Connect Marketing Actions to Profits
Ebook from IG Library ; More than even before, marketers need to justify their decisions by linking them to the corporate bottom line. While this is a challenging task, what makes it more daunting is the absence of a systematic approach and an overarching metric to help make financially sound market...
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| Format: | Book |
| Language: | Undetermined |
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Business Expert Press
2011
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| Online Access: | http://lrc.tdmu.edu.vn/opac/search/detail.asp?aID=2&ID=38225 |
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| Institutions: | Trung tâm Học liệu Trường Đại học Thủ Dầu Một |
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| Summary: | Ebook from IG Library ; More than even before, marketers need to justify their decisions by linking them to the corporate bottom line. While this is a challenging task, what makes it more daunting is the absence of a systematic approach and an overarching metric to help make financially sound marketing decisions. |
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| Physical Description: | 199Pages |