Decision Equity The Ultimate Metric to Connect Marketing Actions to Profits
Ebook from IG Library ; More than even before, marketers need to justify their decisions by linking them to the corporate bottom line. While this is a challenging task, what makes it more daunting is the absence of a systematic approach and an overarching metric to help make financially sound market...
Salvato in:
| Autore principale: | |
|---|---|
| Altri autori: | |
| Natura: | Libro |
| Lingua: | Undetermined |
| Pubblicazione: |
Business Expert Press
2011
|
| Soggetti: | |
| Accesso online: | http://lrc.tdmu.edu.vn/opac/search/detail.asp?aID=2&ID=38225 |
| Tags: |
Aggiungi Tag
Nessun Tag, puoi essere il primo ad aggiungerne! !
|
| Thư viện lưu trữ: | Trung tâm Học liệu Trường Đại học Thủ Dầu Một |
|---|
Lascia un commento!