Decision Equity The Ultimate Metric to Connect Marketing Actions to Profits

Ebook from IG Library ; More than even before, marketers need to justify their decisions by linking them to the corporate bottom line. While this is a challenging task, what makes it more daunting is the absence of a systematic approach and an overarching metric to help make financially sound market...

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書誌詳細
第一著者: Kumar, Piyush
その他の著者: Gupta, Kunal
フォーマット: 図書
言語:Undetermined
出版事項: Business Expert Press 2011
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オンライン・アクセス:http://lrc.tdmu.edu.vn/opac/search/detail.asp?aID=2&ID=38225
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Thư viện lưu trữ: Trung tâm Học liệu Trường Đại học Thủ Dầu Một

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