Decision Equity The Ultimate Metric to Connect Marketing Actions to Profits
Ebook from IG Library ; More than even before, marketers need to justify their decisions by linking them to the corporate bottom line. While this is a challenging task, what makes it more daunting is the absence of a systematic approach and an overarching metric to help make financially sound market...
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| 第一著者: | Kumar, Piyush |
|---|---|
| その他の著者: | Gupta, Kunal |
| フォーマット: | 図書 |
| 言語: | Undetermined |
| 出版事項: |
Business Expert Press
2011
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| 主題: | |
| オンライン・アクセス: | http://lrc.tdmu.edu.vn/opac/search/detail.asp?aID=2&ID=38225 |
| タグ: |
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| Thư viện lưu trữ: | Trung tâm Học liệu Trường Đại học Thủ Dầu Một |
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