Decision Equity The Ultimate Metric to Connect Marketing Actions to Profits

Ebook from IG Library ; More than even before, marketers need to justify their decisions by linking them to the corporate bottom line. While this is a challenging task, what makes it more daunting is the absence of a systematic approach and an overarching metric to help make financially sound market...

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Hlavní autor: Kumar, Piyush
Další autoři: Gupta, Kunal
Médium: Kniha
Jazyk:Undetermined
Vydáno: Business Expert Press 2011
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On-line přístup:http://lrc.tdmu.edu.vn/opac/search/detail.asp?aID=2&ID=38225
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