Developing New Products and Services Learning, Differentiation, and Innovation

Ebook from IG Library ; The focus of the book is on the up-front activities and ideas for new product and service development. A central theme of this book is that there is, or should be, a constant struggle going on in every organization, business, and system between delivering feature-rich version...

Cijeli opis

Spremljeno u:
Bibliografski detalji
Glavni autor: Sanders, G. Lawrence
Format: Knjiga
Jezik:Undetermined
Izdano: Business Expert Press 2011
Teme:
Online pristup:http://lrc.tdmu.edu.vn/opac/search/detail.asp?aID=2&ID=38276
Oznake: Dodaj oznaku
Bez oznaka, Budi prvi tko označuje ovaj zapis!
Thư viện lưu trữ: Trung tâm Học liệu Trường Đại học Thủ Dầu Một
Opis
Sažetak:Ebook from IG Library ; The focus of the book is on the up-front activities and ideas for new product and service development. A central theme of this book is that there is, or should be, a constant struggle going on in every organization, business, and system between delivering feature-rich versions of products and services using extravagant engineering and delivering low-cost versions of products and services using frugal engineering. Delivering innovative products is accomplished by an endless cycle of business planning, creative and innovative insight, and learning-about and learning-by-doing activities.
Opis:363Pages