Developing New Products and Services Learning, Differentiation, and Innovation
Ebook from IG Library ; The focus of the book is on the up-front activities and ideas for new product and service development. A central theme of this book is that there is, or should be, a constant struggle going on in every organization, business, and system between delivering feature-rich version...
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| 主要作者: | |
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| 格式: | 圖書 |
| 語言: | Undetermined |
| 出版: |
Business Expert Press
2011
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| 主題: | |
| 在線閱讀: | http://lrc.tdmu.edu.vn/opac/search/detail.asp?aID=2&ID=38276 |
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| Thư viện lưu trữ: | Trung tâm Học liệu Trường Đại học Thủ Dầu Một |
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| 總結: | Ebook from IG Library ; The focus of the book is on the up-front activities and ideas for new product and service development. A central theme of this book is that there is, or should be, a constant struggle going on in every organization, business, and system between delivering feature-rich versions of products and services using extravagant engineering and delivering low-cost versions of products and services using frugal engineering. Delivering innovative products is accomplished by an endless cycle of business planning, creative and innovative insight, and learning-about and learning-by-doing activities. |
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| 實物描述: | 363Pages |