Developing New Products and Services Learning, Differentiation, and Innovation
Ebook from IG Library ; The focus of the book is on the up-front activities and ideas for new product and service development. A central theme of this book is that there is, or should be, a constant struggle going on in every organization, business, and system between delivering feature-rich version...
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| Autor principal: | |
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| Format: | Llibre |
| Idioma: | Undetermined |
| Publicat: |
Business Expert Press
2011
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| Accés en línia: | http://lrc.tdmu.edu.vn/opac/search/detail.asp?aID=2&ID=38276 |
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| Thư viện lưu trữ: | Trung tâm Học liệu Trường Đại học Thủ Dầu Một |
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| Sumari: | Ebook from IG Library ; The focus of the book is on the up-front activities and ideas for new product and service development. A central theme of this book is that there is, or should be, a constant struggle going on in every organization, business, and system between delivering feature-rich versions of products and services using extravagant engineering and delivering low-cost versions of products and services using frugal engineering. Delivering innovative products is accomplished by an endless cycle of business planning, creative and innovative insight, and learning-about and learning-by-doing activities. |
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| Descripció física: | 363Pages |