Developing New Products and Services Learning, Differentiation, and Innovation

Ebook from IG Library ; The focus of the book is on the up-front activities and ideas for new product and service development. A central theme of this book is that there is, or should be, a constant struggle going on in every organization, business, and system between delivering feature-rich version...

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Bibliographische Detailangaben
1. Verfasser: Sanders, G. Lawrence
Format: Buch
Sprache:Undetermined
Veröffentlicht: Business Expert Press 2011
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Online Zugang:http://lrc.tdmu.edu.vn/opac/search/detail.asp?aID=2&ID=38276
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Beschreibung
Zusammenfassung:Ebook from IG Library ; The focus of the book is on the up-front activities and ideas for new product and service development. A central theme of this book is that there is, or should be, a constant struggle going on in every organization, business, and system between delivering feature-rich versions of products and services using extravagant engineering and delivering low-cost versions of products and services using frugal engineering. Delivering innovative products is accomplished by an endless cycle of business planning, creative and innovative insight, and learning-about and learning-by-doing activities.
Beschreibung:363Pages