Developing New Products and Services Learning, Differentiation, and Innovation
Ebook from IG Library ; The focus of the book is on the up-front activities and ideas for new product and service development. A central theme of this book is that there is, or should be, a constant struggle going on in every organization, business, and system between delivering feature-rich version...
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| Fformat: | Llyfr |
| Iaith: | Undetermined |
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Business Expert Press
2011
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| Pynciau: | |
| Mynediad Ar-lein: | http://lrc.tdmu.edu.vn/opac/search/detail.asp?aID=2&ID=38276 |
| Tagiau: |
Ychwanegu Tag
Dim Tagiau, Byddwch y cyntaf i dagio'r cofnod hwn!
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| Thư viện lưu trữ: | Trung tâm Học liệu Trường Đại học Thủ Dầu Một |
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| LEADER | 01287nam a2200193Ia 4500 | ||
|---|---|---|---|
| 001 | TDMU_38276 | ||
| 008 | 210410s9999 xx 000 0 und d | ||
| 082 | |a 658.4 | ||
| 100 | |a Sanders, G. Lawrence | ||
| 245 | 0 | |a Developing New Products and Services | |
| 245 | 0 | |b Learning, Differentiation, and Innovation | |
| 245 | 0 | |c Sanders G. Lawrence | |
| 260 | |b Business Expert Press | ||
| 260 | |c 2011 | ||
| 300 | |a 363Pages | ||
| 520 | |a Ebook from IG Library ; The focus of the book is on the up-front activities and ideas for new product and service development. A central theme of this book is that there is, or should be, a constant struggle going on in every organization, business, and system between delivering feature-rich versions of products and services using extravagant engineering and delivering low-cost versions of products and services using frugal engineering. Delivering innovative products is accomplished by an endless cycle of business planning, creative and innovative insight, and learning-about and learning-by-doing activities. | ||
| 650 | |a Marketing Research; Chiến lược marketing; Quản lý tiếp thị | ||
| 856 | |u http://lrc.tdmu.edu.vn/opac/search/detail.asp?aID=2&ID=38276 | ||
| 980 | |a Trung tâm Học liệu Trường Đại học Thủ Dầu Một | ||