Red ocean traps /
Compenting in existing is growing less profitable, so companies must find ways to create new markets. But despite much investment and commitment, companies find it extraoediarily difficult to estrablish new market spaces. Instead, they get caught in read ocean traps. - Forcus on attracting new custo...
Đã lưu trong:
| Tác giả chính: | |
|---|---|
| Định dạng: | Sách |
| Ngôn ngữ: | English |
| Được phát hành: |
Boston, Masschusetts :
Harvard Business Review Express,
2017
|
| Những chủ đề: | |
| Các nhãn: |
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| Thư viện lưu trữ: | Thư viện Trường CĐ Kỹ Thuật Cao Thắng |
|---|
| LEADER | 01307nam a2200265 a 4500 | ||
|---|---|---|---|
| 001 | TVCDKTCT105098 | ||
| 003 | TVCĐKTCT | ||
| 005 | 20190906102234.2 | ||
| 008 | 190905syyyy vn | ||
| 980 | \ | \ | |a Thư viện Trường CĐ Kỹ Thuật Cao Thắng |
| 024 | |a RG_1 #1 eb0 i1 | ||
| 020 | # | # | |a 9781633692664 |
| 041 | 0 | # | |a eng |
| 082 | # | # | |a 658.802 |b R201-O |
| 100 | 1 | # | |a Kim, W. Chan |
| 245 | 1 | 0 | |a Red ocean traps / |c W. Chan Kim and Renee Mauborgne |
| 246 | # | # | |b The metal models that undermine market-creating strategies |
| 260 | # | # | |a Boston, Masschusetts : |b Harvard Business Review Express, |c 2017 |
| 300 | |a 37tr. ; |c 16.5cm | ||
| 520 | # | # | |a Compenting in existing is growing less profitable, so companies must find ways to create new markets. But despite much investment and commitment, companies find it extraoediarily difficult to estrablish new market spaces. Instead, they get caught in read ocean traps. - Forcus on attracting new customers. - Worry less about segmentation. - Understand that market creation is not synonymous with either technological innovation or creative destruction. - Stop forcusing on premium versus low-cost strategies. |
| 541 | # | # | |a Tặng |
| 650 | # | 4 | |a Business |
| 653 | # | # | |a Marketing |
| 721 | # | # | |a Kế Toán |
| 841 | # | # | |b Kho Sách |j 100052548 |