Business gamification for dummies /

Business gamification for dummies /

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Interested in improving customer loyalty, engagement, and retention? This guide to business gamification explains how to apply the principles of this strategic concept to your business model to entice and retain customers.

שמור ב:
מידע ביבליוגרפי
מחבר ראשי: Duggan, Kris.
מחברים אחרים: Shoup, Kate, 1972-
פורמט: ספר
שפה:English
יצא לאור: Hoboken, N.J. : John Wiley & Sons, Inc., 2013
סדרה:For dummies
נושאים:
Computer games > Social aspects.
Consumer behavior > Social aspects.
Gamification.
Internet marketing > Social aspects.
Computerspiel.
Online-Marketing.
Verbraucherverhalten.
תגים: הוספת תג
אין תגיות, היה/י הראשונ/ה לתייג את הרשומה!
Thư viện lưu trữ: Thư viện Trường CĐ Kỹ Thuật Cao Thắng
תיאור
סיכום:Interested in improving customer loyalty, engagement, and retention? This guide to business gamification explains how to apply the principles of this strategic concept to your business model to entice and retain customers.
תאור פריט:Includes index.
תיאור פיזי:xviii, 284 pages : illustrations ; 23 cm.
ISBN:1118466934
9781118466933

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