Business gamification for dummies /

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Business gamification for dummies /

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Interested in improving customer loyalty, engagement, and retention? This guide to business gamification explains how to apply the principles of this strategic concept to your business model to entice and retain customers.

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書誌詳細
第一著者:	Duggan, Kris.
その他の著者:	Shoup, Kate, 1972-
フォーマット:	図書
言語:	English
出版事項:	Hoboken, N.J. : John Wiley & Sons, Inc., 2013
シリーズ:	For dummies
主題:	Computer games > Social aspects. Consumer behavior > Social aspects. Gamification. Internet marketing > Social aspects. Computerspiel. Online-Marketing. Verbraucherverhalten.
タグ:	タグ追加タグなし, このレコードへの初めてのタグを付けませんか!

Thư viện lưu trữ:	Thư viện Trường CĐ Kỹ Thuật Cao Thắng

その他の書誌記述
要約:	Interested in improving customer loyalty, engagement, and retention? This guide to business gamification explains how to apply the principles of this strategic concept to your business model to entice and retain customers.
記述事項:	Includes index.
物理的記述:	xviii, 284 pages : illustrations ; 23 cm.
ISBN:	1118466934 9781118466933