Business gamification for dummies /

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Business gamification for dummies /

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Interested in improving customer loyalty, engagement, and retention? This guide to business gamification explains how to apply the principles of this strategic concept to your business model to entice and retain customers.

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書目詳細資料
主要作者:	Duggan, Kris.
其他作者:	Shoup, Kate, 1972-
格式:	圖書
語言:	English
出版:	Hoboken, N.J. : John Wiley & Sons, Inc., 2013
叢編:	For dummies
主題:	Computer games > Social aspects. Consumer behavior > Social aspects. Gamification. Internet marketing > Social aspects. Computerspiel. Online-Marketing. Verbraucherverhalten.
標簽:	添加標簽沒有標簽, 成為第一個標記此記錄!

Thư viện lưu trữ:	Thư viện Trường CĐ Kỹ Thuật Cao Thắng

實物特徵
總結:	Interested in improving customer loyalty, engagement, and retention? This guide to business gamification explains how to apply the principles of this strategic concept to your business model to entice and retain customers.
Item Description:	Includes index.
實物描述:	xviii, 284 pages : illustrations ; 23 cm.
ISBN:	1118466934 9781118466933