Business gamification for dummies /

Business gamification for dummies /

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Interested in improving customer loyalty, engagement, and retention? This guide to business gamification explains how to apply the principles of this strategic concept to your business model to entice and retain customers.

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Bibliografiske detaljer
Hovedforfatter: Duggan, Kris.
Andre forfattere: Shoup, Kate, 1972-
Format: Bog
Sprog:English
Udgivet: Hoboken, N.J. : John Wiley & Sons, Inc., 2013
Serier:For dummies
Fag:
Computer games > Social aspects.
Consumer behavior > Social aspects.
Gamification.
Internet marketing > Social aspects.
Computerspiel.
Online-Marketing.
Verbraucherverhalten.
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Thư viện lưu trữ: Thư viện Trường CĐ Kỹ Thuật Cao Thắng
Beskrivelse
Summary:Interested in improving customer loyalty, engagement, and retention? This guide to business gamification explains how to apply the principles of this strategic concept to your business model to entice and retain customers.
Emne beskrivelse:Includes index.
Fysisk beskrivelse:xviii, 284 pages : illustrations ; 23 cm.
ISBN:1118466934
9781118466933

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