Business gamification for dummies /

Business gamification for dummies /

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Interested in improving customer loyalty, engagement, and retention? This guide to business gamification explains how to apply the principles of this strategic concept to your business model to entice and retain customers.

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Bibliografski detalji
Glavni autor: Duggan, Kris.
Daljnji autori: Shoup, Kate, 1972-
Format: Knjiga
Jezik:English
Izdano: Hoboken, N.J. : John Wiley & Sons, Inc., 2013
Serija:For dummies
Teme:
Computer games > Social aspects.
Consumer behavior > Social aspects.
Gamification.
Internet marketing > Social aspects.
Computerspiel.
Online-Marketing.
Verbraucherverhalten.
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Thư viện lưu trữ: Thư viện Trường CĐ Kỹ Thuật Cao Thắng
Opis
Sažetak:Interested in improving customer loyalty, engagement, and retention? This guide to business gamification explains how to apply the principles of this strategic concept to your business model to entice and retain customers.
Opis djela:Includes index.
Opis:xviii, 284 pages : illustrations ; 23 cm.
ISBN:1118466934
9781118466933

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