Business gamification for dummies /

Business gamification for dummies /

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Interested in improving customer loyalty, engagement, and retention? This guide to business gamification explains how to apply the principles of this strategic concept to your business model to entice and retain customers.

Wedi'i Gadw mewn:
Manylion Llyfryddiaeth
Prif Awdur: Duggan, Kris.
Awduron Eraill: Shoup, Kate, 1972-
Fformat: Llyfr
Iaith:English
Cyhoeddwyd: Hoboken, N.J. : John Wiley & Sons, Inc., 2013
Cyfres:For dummies
Pynciau:
Computer games > Social aspects.
Consumer behavior > Social aspects.
Gamification.
Internet marketing > Social aspects.
Computerspiel.
Online-Marketing.
Verbraucherverhalten.
Tagiau: Ychwanegu Tag
Dim Tagiau, Byddwch y cyntaf i dagio'r cofnod hwn!
Thư viện lưu trữ: Thư viện Trường CĐ Kỹ Thuật Cao Thắng
Disgrifiad
Crynodeb:Interested in improving customer loyalty, engagement, and retention? This guide to business gamification explains how to apply the principles of this strategic concept to your business model to entice and retain customers.
Disgrifiad o'r Eitem:Includes index.
Disgrifiad Corfforoll:xviii, 284 pages : illustrations ; 23 cm.
ISBN:1118466934
9781118466933

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