Business gamification for dummies /

Interested in improving customer loyalty, engagement, and retention? This guide to business gamification explains how to apply the principles of this strategic concept to your business model to entice and retain customers.

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Библиографические подробности
Главный автор: Duggan, Kris.
Другие авторы: Shoup, Kate, 1972-
Формат:
Язык:English
Опубликовано: Hoboken, N.J. : John Wiley & Sons, Inc., 2013
Серии:For dummies
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Описание
Итог:Interested in improving customer loyalty, engagement, and retention? This guide to business gamification explains how to apply the principles of this strategic concept to your business model to entice and retain customers.
Примечание:Includes index.
Объем:xviii, 284 pages : illustrations ; 23 cm.
ISBN:1118466934
9781118466933