Business gamification for dummies /
Interested in improving customer loyalty, engagement, and retention? This guide to business gamification explains how to apply the principles of this strategic concept to your business model to entice and retain customers.
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| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Hoboken, N.J. :
John Wiley & Sons, Inc.,
2013
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| Schriftenreihe: | For dummies
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| Schlagworte: | |
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| Thư viện lưu trữ: | Thư viện Trường CĐ Kỹ Thuật Cao Thắng |
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| Zusammenfassung: | Interested in improving customer loyalty, engagement, and retention? This guide to business gamification explains how to apply the principles of this strategic concept to your business model to entice and retain customers. |
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| Beschreibung: | Includes index. |
| Beschreibung: | xviii, 284 pages : illustrations ; 23 cm. |
| ISBN: | 1118466934 9781118466933 |