Business gamification for dummies /

Business gamification for dummies /

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Interested in improving customer loyalty, engagement, and retention? This guide to business gamification explains how to apply the principles of this strategic concept to your business model to entice and retain customers.

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Dettagli Bibliografici
Autore principale: Duggan, Kris.
Altri autori: Shoup, Kate, 1972-
Natura: Libro
Lingua:English
Pubblicazione: Hoboken, N.J. : John Wiley & Sons, Inc., 2013
Serie:For dummies
Soggetti:
Computer games > Social aspects.
Consumer behavior > Social aspects.
Gamification.
Internet marketing > Social aspects.
Computerspiel.
Online-Marketing.
Verbraucherverhalten.
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Thư viện lưu trữ: Thư viện Trường CĐ Kỹ Thuật Cao Thắng
Descrizione
Riassunto:Interested in improving customer loyalty, engagement, and retention? This guide to business gamification explains how to apply the principles of this strategic concept to your business model to entice and retain customers.
Descrizione del documento:Includes index.
Descrizione fisica:xviii, 284 pages : illustrations ; 23 cm.
ISBN:1118466934
9781118466933

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