Business gamification for dummies /

Business gamification for dummies /

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Interested in improving customer loyalty, engagement, and retention? This guide to business gamification explains how to apply the principles of this strategic concept to your business model to entice and retain customers.

Сохранить в:
Библиографические подробности
Главный автор: Duggan, Kris.
Другие авторы: Shoup, Kate, 1972-
Формат: ‌
Язык:English
Опубликовано: Hoboken, N.J. : John Wiley & Sons, Inc., 2013
Серии:For dummies
Предметы:
Computer games > Social aspects.
Consumer behavior > Social aspects.
Gamification.
Internet marketing > Social aspects.
Computerspiel.
Online-Marketing.
Verbraucherverhalten.
Метки: Добавить метку
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Thư viện lưu trữ: Thư viện Trường CĐ Kỹ Thuật Cao Thắng
Описание
Итог:Interested in improving customer loyalty, engagement, and retention? This guide to business gamification explains how to apply the principles of this strategic concept to your business model to entice and retain customers.
Примечание:Includes index.
Объем:xviii, 284 pages : illustrations ; 23 cm.
ISBN:1118466934
9781118466933

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