Business gamification for dummies /

Business gamification for dummies /

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Interested in improving customer loyalty, engagement, and retention? This guide to business gamification explains how to apply the principles of this strategic concept to your business model to entice and retain customers.

Kaydedildi:
Detaylı Bibliyografya
Yazar: Duggan, Kris.
Diğer Yazarlar: Shoup, Kate, 1972-
Materyal Türü: Kitap
Dil:English
Baskı/Yayın Bilgisi: Hoboken, N.J. : John Wiley & Sons, Inc., 2013
Seri Bilgileri:For dummies
Konular:
Computer games > Social aspects.
Consumer behavior > Social aspects.
Gamification.
Internet marketing > Social aspects.
Computerspiel.
Online-Marketing.
Verbraucherverhalten.
Etiketler: Etiketle
Etiket eklenmemiş, İlk siz ekleyin!
Thư viện lưu trữ: Thư viện Trường CĐ Kỹ Thuật Cao Thắng
Diğer Bilgiler
Özet:Interested in improving customer loyalty, engagement, and retention? This guide to business gamification explains how to apply the principles of this strategic concept to your business model to entice and retain customers.
Diğer Bilgileri:Includes index.
Fiziksel Özellikler:xviii, 284 pages : illustrations ; 23 cm.
ISBN:1118466934
9781118466933

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