Business gamification for dummies /
Interested in improving customer loyalty, engagement, and retention? This guide to business gamification explains how to apply the principles of this strategic concept to your business model to entice and retain customers.
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| Format: | Book |
| Language: | English |
| Published: |
Hoboken, N.J. :
John Wiley & Sons, Inc.,
2013
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| Series: | For dummies
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| Institutions: | Thư viện Trường CĐ Kỹ Thuật Cao Thắng |
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Table of Contents:
- Introduction
- Basic training: grasping the basics
- Decisions, decisions: choosing a gamification framework
- Getting your gamification program off the ground
- The part of tens
- Appendix. Supercharge your sales team with gamification.