Business gamification for dummies /
Interested in improving customer loyalty, engagement, and retention? This guide to business gamification explains how to apply the principles of this strategic concept to your business model to entice and retain customers.
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| 第一著者: | |
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| フォーマット: | 図書 |
| 言語: | English |
| 出版事項: |
Hoboken, N.J. :
John Wiley & Sons, Inc.,
2013
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| シリーズ: | For dummies
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| Thư viện lưu trữ: | Thư viện Trường CĐ Kỹ Thuật Cao Thắng |
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目次:
- Introduction
- Basic training: grasping the basics
- Decisions, decisions: choosing a gamification framework
- Getting your gamification program off the ground
- The part of tens
- Appendix. Supercharge your sales team with gamification.