Business gamification for dummies /

Business gamification for dummies /

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Interested in improving customer loyalty, engagement, and retention? This guide to business gamification explains how to apply the principles of this strategic concept to your business model to entice and retain customers.

Tallennettuna:
Bibliografiset tiedot
Päätekijä: Duggan, Kris.
Muut tekijät: Shoup, Kate, 1972-
Aineistotyyppi: Kirja
Kieli:English
Julkaistu: Hoboken, N.J. : John Wiley & Sons, Inc., 2013
Sarja:For dummies
Aiheet:
Computer games > Social aspects.
Consumer behavior > Social aspects.
Gamification.
Internet marketing > Social aspects.
Computerspiel.
Online-Marketing.
Verbraucherverhalten.
Tagit: Lisää tagi
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Thư viện lưu trữ: Thư viện Trường CĐ Kỹ Thuật Cao Thắng
Sisällysluettelo:
  • Introduction
  • Basic training: grasping the basics
  • Decisions, decisions: choosing a gamification framework
  • Getting your gamification program off the ground
  • The part of tens
  • Appendix. Supercharge your sales team with gamification.

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