Business gamification for dummies /
Interested in improving customer loyalty, engagement, and retention? This guide to business gamification explains how to apply the principles of this strategic concept to your business model to entice and retain customers.
Guardado en:
| Autor principal: | |
|---|---|
| Otros Autores: | |
| Formato: | Libro |
| Lenguaje: | English |
| Publicado: |
Hoboken, N.J. :
John Wiley & Sons, Inc.,
2013
|
| Colección: | For dummies
|
| Materias: | |
| Etiquetas: |
Agregar Etiqueta
Sin Etiquetas, Sea el primero en etiquetar este registro!
|
| Thư viện lưu trữ: | Thư viện Trường CĐ Kỹ Thuật Cao Thắng |
|---|
| LEADER | 01987cam a2200469 i 4500 | ||
|---|---|---|---|
| 001 | TVCDKTCT105253 | ||
| 005 | 20190911140751.5 | ||
| 008 | 121213s2013 njua 001 0 eng d | ||
| 980 | \ | \ | |a Thư viện Trường CĐ Kỹ Thuật Cao Thắng |
| 024 | |a RG_1 #1 eb0 i1 | ||
| 010 | |a 2012955834 | ||
| 015 | |a GBB2A9384 |2 bnb | ||
| 016 | 7 | |a 016199373 |2 Uk | |
| 020 | |a 1118466934 | ||
| 020 | |a 9781118466933 | ||
| 035 | |a (OCoLC)ocn816160646 | ||
| 041 | |a eng | ||
| 042 | |a lccopycat | ||
| 050 | 0 | 0 | |a HF5415.1265 |b .D84 2013 |
| 082 | 0 | 4 | |a 658.872 |b B521-I |
| 100 | 1 | |a Duggan, Kris. | |
| 245 | 1 | 0 | |a Business gamification for dummies / |c by Kris Duggan, CEO of Badgeville, and Kate Shoup. |
| 260 | |a Hoboken, N.J. : |b John Wiley & Sons, Inc., |c 2013 | ||
| 300 | |a xviii, 284 pages : |b illustrations ; |c 23 cm. | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a unmediated |b n |2 rdamedia | ||
| 338 | |a volume |b nc |2 rdacarrier | ||
| 490 | 1 | |a For dummies | |
| 500 | |a Includes index. | ||
| 505 | 0 | |a Introduction -- Basic training: grasping the basics -- Decisions, decisions: choosing a gamification framework -- Getting your gamification program off the ground -- The part of tens -- Appendix. Supercharge your sales team with gamification. | |
| 520 | |a Interested in improving customer loyalty, engagement, and retention? This guide to business gamification explains how to apply the principles of this strategic concept to your business model to entice and retain customers. | ||
| 541 | |a Tặng | ||
| 650 | 0 | |a Computer games |x Social aspects. | |
| 650 | 0 | |a Consumer behavior |x Social aspects. | |
| 650 | 0 | |a Gamification. | |
| 650 | 0 | |a Internet marketing |x Social aspects. | |
| 650 | 7 | |a Computerspiel. |2 gnd |0 (DE-588)4010457-6 | |
| 650 | 7 | |a Online-Marketing. |2 gnd |0 (DE-588)7706419-7 | |
| 650 | 7 | |a Verbraucherverhalten. |2 gnd |0 (DE-588)4062644-1 | |
| 700 | 1 | |a Shoup, Kate, |d 1972- | |
| 721 | # | # | |a Kế Toán |
| 841 | # | # | |b Kho Sách |j 100052589 |