Business gamification for dummies /
Interested in improving customer loyalty, engagement, and retention? This guide to business gamification explains how to apply the principles of this strategic concept to your business model to entice and retain customers.
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| Autor principal: | |
|---|---|
| Altres autors: | |
| Format: | Llibre |
| Idioma: | English |
| Publicat: |
Hoboken, N.J. :
John Wiley & Sons, Inc.,
2013
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| Col·lecció: | For dummies
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| Matèries: | |
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| Thư viện lưu trữ: | Thư viện Trường CĐ Kỹ Thuật Cao Thắng |
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| 042 | |a lccopycat | ||
| 050 | 0 | 0 | |a HF5415.1265 |b .D84 2013 |
| 082 | 0 | 4 | |a 658.872 |b B521-I |
| 100 | 1 | |a Duggan, Kris. | |
| 245 | 1 | 0 | |a Business gamification for dummies / |c by Kris Duggan, CEO of Badgeville, and Kate Shoup. |
| 260 | |a Hoboken, N.J. : |b John Wiley & Sons, Inc., |c 2013 | ||
| 300 | |a xviii, 284 pages : |b illustrations ; |c 23 cm. | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a unmediated |b n |2 rdamedia | ||
| 338 | |a volume |b nc |2 rdacarrier | ||
| 490 | 1 | |a For dummies | |
| 500 | |a Includes index. | ||
| 505 | 0 | |a Introduction -- Basic training: grasping the basics -- Decisions, decisions: choosing a gamification framework -- Getting your gamification program off the ground -- The part of tens -- Appendix. Supercharge your sales team with gamification. | |
| 520 | |a Interested in improving customer loyalty, engagement, and retention? This guide to business gamification explains how to apply the principles of this strategic concept to your business model to entice and retain customers. | ||
| 541 | |a Tặng | ||
| 650 | 0 | |a Computer games |x Social aspects. | |
| 650 | 0 | |a Consumer behavior |x Social aspects. | |
| 650 | 0 | |a Gamification. | |
| 650 | 0 | |a Internet marketing |x Social aspects. | |
| 650 | 7 | |a Computerspiel. |2 gnd |0 (DE-588)4010457-6 | |
| 650 | 7 | |a Online-Marketing. |2 gnd |0 (DE-588)7706419-7 | |
| 650 | 7 | |a Verbraucherverhalten. |2 gnd |0 (DE-588)4062644-1 | |
| 700 | 1 | |a Shoup, Kate, |d 1972- | |
| 721 | # | # | |a Kế Toán |
| 841 | # | # | |b Kho Sách |j 100052589 |