Business gamification for dummies /

Interested in improving customer loyalty, engagement, and retention? This guide to business gamification explains how to apply the principles of this strategic concept to your business model to entice and retain customers.

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Detalles Bibliográficos
Autor principal: Duggan, Kris.
Otros Autores: Shoup, Kate, 1972-
Formato: Libro
Lenguaje:English
Publicado: Hoboken, N.J. : John Wiley & Sons, Inc., 2013
Colección:For dummies
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