Business gamification for dummies /

Interested in improving customer loyalty, engagement, and retention? This guide to business gamification explains how to apply the principles of this strategic concept to your business model to entice and retain customers.

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书目详细资料
主要作者: Duggan, Kris.
其他作者: Shoup, Kate, 1972-
格式: 图书
语言:English
出版: Hoboken, N.J. : John Wiley & Sons, Inc., 2013
丛编:For dummies
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