The Service Advantage: How to Identify and Fulfill Customer Needs /
Contents:
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| Glavni autor: | |
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| Daljnji autori: | |
| Format: | Knjiga |
| Jezik: | Vietnamese |
| Izdano: |
U.S.A :
Dow Jones - Irwin ,
1990
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| Izdanje: | In lần thứ 1 |
| Teme: | |
| Oznake: |
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| Thư viện lưu trữ: | Thư viện Trường CĐ Kỹ Thuật Cao Thắng |
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| Sažetak: | Contents: 1. Know your customer 2. Moments of truth 3. Anatomy of the service customer of the 1990s 4. The custumser report card: Blueprint for excellence 5. Custumer perception research : Putting on your customers glasses 6. Start with the obvious 7. The face to face advantage 8. Surveys : When , why and how 9. Create your customer report card 10. Building a service quality measurement system 11. Closing the loop |
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| Opis: | 240tr. ; 23 cm |