The Service Advantage: How to Identify and Fulfill Customer Needs /

Contents:

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書誌詳細
第一著者: Albert Karl
その他の著者: J. Bradford Lawrence
フォーマット: 図書
言語:Vietnamese
出版事項: U.S.A : Dow Jones - Irwin , 1990
版:In lần thứ 1
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Thư viện lưu trữ: Thư viện Trường CĐ Kỹ Thuật Cao Thắng
その他の書誌記述
要約:Contents:
1. Know your customer
2. Moments of truth
3. Anatomy of the service customer of the 1990s
4. The custumser report card: Blueprint for excellence
5. Custumer perception research : Putting on your customers glasses
6. Start with the obvious
7. The face to face advantage
8. Surveys : When , why and how
9. Create your customer report card
10. Building a service quality measurement system
11. Closing the loop
物理的記述:240tr. ; 23 cm