The Service Advantage: How to Identify and Fulfill Customer Needs /

Contents:

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Bibliografske podrobnosti
Glavni avtor: Albert Karl
Drugi avtorji: J. Bradford Lawrence
Format: Knjiga
Jezik:Vietnamese
Izdano: U.S.A : Dow Jones - Irwin , 1990
Izdaja:In lần thứ 1
Teme:
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Thư viện lưu trữ: Thư viện Trường CĐ Kỹ Thuật Cao Thắng
Opis
Izvleček:Contents:
1. Know your customer
2. Moments of truth
3. Anatomy of the service customer of the 1990s
4. The custumser report card: Blueprint for excellence
5. Custumer perception research : Putting on your customers glasses
6. Start with the obvious
7. The face to face advantage
8. Surveys : When , why and how
9. Create your customer report card
10. Building a service quality measurement system
11. Closing the loop
Fizični opis:240tr. ; 23 cm