Introduction to Mass Communication: Media Literacy and Culture /
This text emphasizes that media audiences can take more active roles as media consumers and have a deeper understanding of the influence the media have in both shaping and reflecting culture. Through this cultural perspective, students learn that audience members are as much a part of the mass commu...
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| 1. autor: | |
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| Format: | Książka |
| Język: | Vietnamese |
| Wydane: |
American :
Mc Graw Hill ,
2008
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| Hasła przedmiotowe: | |
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| Thư viện lưu trữ: | Thư viện Trường CĐ Kỹ Thuật Cao Thắng |
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| 980 | \ | \ | |a Thư viện Trường CĐ Kỹ Thuật Cao Thắng |
| 024 | |a RG_1 #1 eb0 i1 | ||
| 020 | # | # | |a 978-0073289137 |
| 041 | 0 | # | |a vie |
| 082 | # | # | |a 302.23 / |b ST105L-i |
| 100 | 1 | # | |a J.Baran Stanley |
| 245 | 0 | 0 | |a Introduction to Mass Communication: Media Literacy and Culture / |c J.Baran Stanley |
| 260 | # | # | |a American : |b Mc Graw Hill , |c 2008 |
| 300 | # | # | |a 516tr. |
| 520 | # | # | |a This text emphasizes that media audiences can take more active roles as media consumers and have a deeper understanding of the influence the media have in both shaping and reflecting culture. Through this cultural perspective, students learn that audience members are as much a part of the mass communication process as are the media producers, technologies, and industries. |
| 520 | # | # | |a --This text refers to an out of print or unavailable edition of this title. |
| 650 | # | 4 | |a Mass media |