Introduction to Mass Communication: Media Literacy and Culture /
This text emphasizes that media audiences can take more active roles as media consumers and have a deeper understanding of the influence the media have in both shaping and reflecting culture. Through this cultural perspective, students learn that audience members are as much a part of the mass commu...
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| Autor principal: | |
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| Formato: | Libro |
| Lenguaje: | Vietnamese |
| Publicado: |
American :
Mc Graw Hill ,
2008
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| Materias: | |
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| Thư viện lưu trữ: | Thư viện Trường CĐ Kỹ Thuật Cao Thắng |
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| Sumario: | This text emphasizes that media audiences can take more active roles as media consumers and have a deeper understanding of the influence the media have in both shaping and reflecting culture. Through this cultural perspective, students learn that audience members are as much a part of the mass communication process as are the media producers, technologies, and industries. --This text refers to an out of print or unavailable edition of this title. |
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| Descripción Física: | 516tr. |
| ISBN: | 978-0073289137 |