Introduction to Mass Communication: Media Literacy and Culture /

This text emphasizes that media audiences can take more active roles as media consumers and have a deeper understanding of the influence the media have in both shaping and reflecting culture. Through this cultural perspective, students learn that audience members are as much a part of the mass commu...

Cijeli opis

Spremljeno u:
Bibliografski detalji
Glavni autor: J.Baran Stanley
Format: Knjiga
Jezik:Vietnamese
Izdano: American : Mc Graw Hill , 2008
Teme:
Oznake: Dodaj oznaku
Bez oznaka, Budi prvi tko označuje ovaj zapis!
Thư viện lưu trữ: Thư viện Trường CĐ Kỹ Thuật Cao Thắng
Opis
Sažetak:This text emphasizes that media audiences can take more active roles as media consumers and have a deeper understanding of the influence the media have in both shaping and reflecting culture. Through this cultural perspective, students learn that audience members are as much a part of the mass communication process as are the media producers, technologies, and industries.
--This text refers to an out of print or unavailable edition of this title.
Opis:516tr.
ISBN:978-0073289137