Introduction to Mass Communication: Media Literacy and Culture /

This text emphasizes that media audiences can take more active roles as media consumers and have a deeper understanding of the influence the media have in both shaping and reflecting culture. Through this cultural perspective, students learn that audience members are as much a part of the mass commu...

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Bibliografiska uppgifter
Huvudupphovsman: J.Baran Stanley
Materialtyp: Bok
Språk:Vietnamese
Publicerad: American : Mc Graw Hill , 2008
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Thư viện lưu trữ: Thư viện Trường CĐ Kỹ Thuật Cao Thắng
Beskrivning
Sammanfattning:This text emphasizes that media audiences can take more active roles as media consumers and have a deeper understanding of the influence the media have in both shaping and reflecting culture. Through this cultural perspective, students learn that audience members are as much a part of the mass communication process as are the media producers, technologies, and industries.
--This text refers to an out of print or unavailable edition of this title.
Fysisk beskrivning:516tr.
ISBN:978-0073289137