Introduction to Mass Communication: Media Literacy and Culture /

This text emphasizes that media audiences can take more active roles as media consumers and have a deeper understanding of the influence the media have in both shaping and reflecting culture. Through this cultural perspective, students learn that audience members are as much a part of the mass commu...

Deskribapen osoa

Gorde:
Xehetasun bibliografikoak
Egile nagusia: J.Baran Stanley
Formatua: Liburua
Hizkuntza:Vietnamese
Argitaratua: American : Mc Graw Hill , 2008
Gaiak:
Etiketak: Etiketa erantsi
Etiketarik gabe, Izan zaitez lehena erregistro honi etiketa jartzen!
Thư viện lưu trữ: Thư viện Trường CĐ Kỹ Thuật Cao Thắng
Deskribapena
Gaia:This text emphasizes that media audiences can take more active roles as media consumers and have a deeper understanding of the influence the media have in both shaping and reflecting culture. Through this cultural perspective, students learn that audience members are as much a part of the mass communication process as are the media producers, technologies, and industries.
--This text refers to an out of print or unavailable edition of this title.
Deskribapen fisikoa:516tr.
ISBN:978-0073289137