Introduction to Mass Communication: Media Literacy and Culture /

This text emphasizes that media audiences can take more active roles as media consumers and have a deeper understanding of the influence the media have in both shaping and reflecting culture. Through this cultural perspective, students learn that audience members are as much a part of the mass commu...

詳細記述

保存先:
書誌詳細
第一著者: J.Baran Stanley
フォーマット: 図書
言語:Vietnamese
出版事項: American : Mc Graw Hill , 2008
主題:
タグ: タグ追加
タグなし, このレコードへの初めてのタグを付けませんか!
Thư viện lưu trữ: Thư viện Trường CĐ Kỹ Thuật Cao Thắng
その他の書誌記述
要約:This text emphasizes that media audiences can take more active roles as media consumers and have a deeper understanding of the influence the media have in both shaping and reflecting culture. Through this cultural perspective, students learn that audience members are as much a part of the mass communication process as are the media producers, technologies, and industries.
--This text refers to an out of print or unavailable edition of this title.
物理的記述:516tr.
ISBN:978-0073289137