Introduction to Mass Communication: Media Literacy and Culture /

This text emphasizes that media audiences can take more active roles as media consumers and have a deeper understanding of the influence the media have in both shaping and reflecting culture. Through this cultural perspective, students learn that audience members are as much a part of the mass commu...

Cur síos iomlán

Đã lưu trong:
Sonraí Bibleagrafaíochta
Príomhúdar: J.Baran Stanley
Formáid: Leabhar
Teanga:Vietnamese
Foilsithe: American : Mc Graw Hill , 2008
Ábhair:
Clibeanna: Cuir Clib Leis
Gan Chlibeanna, Bí ar an gcéad duine leis an taifead seo a chlibeáil!
Thư viện lưu trữ: Thư viện Trường CĐ Kỹ Thuật Cao Thắng
Cur Síos
Achoimre:This text emphasizes that media audiences can take more active roles as media consumers and have a deeper understanding of the influence the media have in both shaping and reflecting culture. Through this cultural perspective, students learn that audience members are as much a part of the mass communication process as are the media producers, technologies, and industries.
--This text refers to an out of print or unavailable edition of this title.
Cur Síos Fisiciúil:516tr.
ISBN:978-0073289137