Build for change : revolutionizing customer engagement through continuous digital innovation /

. The build for change approach to surviving the future means revolutionizing the customer experience and re-thinking technology, all with businesspeople at the forefront.

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Bibliographische Detailangaben
1. Verfasser: Trefler, Alan (VerfasserIn)
Format: Buch
Sprache:English
Veröffentlicht: Hoboken, New Jersey : Wiley, 2014
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Thư viện lưu trữ: Thư viện Trường CĐ Kỹ Thuật Cao Thắng
Inhaltsangabe:
  • Customerpocalypse
  • Death by data
  • Adding judgement and desire
  • Getting it done with customer processes
  • Change how you think about technology
  • Liberating your organization
  • You are your software : the digital imperative.