Build for change : revolutionizing customer engagement through continuous digital innovation /

Build for change : revolutionizing customer engagement through continuous digital innovation /

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. The build for change approach to surviving the future means revolutionizing the customer experience and re-thinking technology, all with businesspeople at the forefront.

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Bibliographic Details
Main Author: Trefler, Alan (Author)
Format: Book
Language:English
Published: Hoboken, New Jersey : Wiley, 2014
Subjects:
Customer relations > Management > Technological innovations.
Internet marketing.
Relationship marketing > Technological innovations.
Online Access:Table of contents only
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Institutions: Thư viện Trường CĐ Kỹ Thuật Cao Thắng
Table of Contents:
  • Customerpocalypse
  • Death by data
  • Adding judgement and desire
  • Getting it done with customer processes
  • Change how you think about technology
  • Liberating your organization
  • You are your software : the digital imperative.

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