Response the complete guide to profitable direct marketing

The new Revised Edition of Response offers all marketers, in any size company, a strategy for creating and sustaining a profitable Direct Marketing program--both on- and off-line. Leading the reader through this program of planning, budgeting, forecasting, testing, building lists, choosing suppliers...

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Bibliografske podrobnosti
Glavni avtor: Geller, Lois K.
Drugi avtorji: Lois K. Geller
Jezik:Undetermined
English
Izdano: Oxford,New York Oxford University Press 2002
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Thư viện lưu trữ: Trung tâm Học liệu Trường Đại học Trà Vinh