Response the complete guide to profitable direct marketing
The new Revised Edition of Response offers all marketers, in any size company, a strategy for creating and sustaining a profitable Direct Marketing program--both on- and off-line. Leading the reader through this program of planning, budgeting, forecasting, testing, building lists, choosing suppliers...
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| 语言: | Undetermined English |
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Oxford,New York
Oxford University Press
2002
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| Thư viện lưu trữ: | Trung tâm Học liệu Trường Đại học Trà Vinh |
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