Response the complete guide to profitable direct marketing

The new Revised Edition of Response offers all marketers, in any size company, a strategy for creating and sustaining a profitable Direct Marketing program--both on- and off-line. Leading the reader through this program of planning, budgeting, forecasting, testing, building lists, choosing suppliers...

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Bibliografische gegevens
Hoofdauteur: Geller, Lois K.
Andere auteurs: Lois K. Geller
Taal:Undetermined
English
Gepubliceerd in: Oxford,New York Oxford University Press 2002
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