Response the complete guide to profitable direct marketing
The new Revised Edition of Response offers all marketers, in any size company, a strategy for creating and sustaining a profitable Direct Marketing program--both on- and off-line. Leading the reader through this program of planning, budgeting, forecasting, testing, building lists, choosing suppliers...
Đã lưu trong:
| Tác giả chính: | |
|---|---|
| Tác giả khác: | |
| Ngôn ngữ: | Undetermined English |
| Được phát hành: |
Oxford,New York
Oxford University Press
2002
|
| Những chủ đề: | |
| Các nhãn: |
Thêm thẻ
Không có thẻ, Là người đầu tiên thẻ bản ghi này!
|
| Thư viện lưu trữ: | Trung tâm Học liệu Trường Đại học Trà Vinh |
|---|
| LEADER | 01385nam a2200277Ia 4500 | ||
|---|---|---|---|
| 001 | TVU_12963 | ||
| 008 | 210423s9999 xx 000 0 und d | ||
| 020 | |a 0195158695 | ||
| 020 | |a 9780195158694 | ||
| 041 | |a eng | ||
| 082 | |a 658.84 | ||
| 082 | |b L428 | ||
| 100 | |a Geller, Lois K. | ||
| 245 | 0 | |a Response | |
| 245 | 4 | |b the complete guide to profitable direct marketing | |
| 245 | 0 | |c Lois K. Geller | |
| 260 | |a Oxford,New York | ||
| 260 | |b Oxford University Press | ||
| 260 | |c 2002 | ||
| 300 | |a xxi, 360 p. | ||
| 300 | |b ill. | ||
| 300 | |c 25 cm | ||
| 520 | |a The new Revised Edition of Response offers all marketers, in any size company, a strategy for creating and sustaining a profitable Direct Marketing program--both on- and off-line. Leading the reader through this program of planning, budgeting, forecasting, testing, building lists, choosing suppliers, selling overseas, and developing loyal customers, Geller explains how to create profitable direct mail packages, print ads, television and radio commercials, inbound and outbound telemarketing programs, and more. Plus, she shows how all of these strategies can be applied to Internet direct marketing, including loyalty programs, online catalogs, fulfillment and customer service, and more | ||
| 650 | |a Direct marketing | ||
| 700 | |a Lois K. Geller | ||
| 980 | |a Trung tâm Học liệu Trường Đại học Trà Vinh | ||