Direct and interactive marketing

This textbook offers a comprehensive review of the principles of direct, database, and interactive marketing. Designed to accompany undergraduate and post-experience courses in this discipline, the text has been structured to reflect each of the stages that would commonly be encountered in the creat...

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Библиографические подробности
Главный автор: Sargeant, Adrian
Другие авторы: Adrian Sargeant; Douglas C. West
Язык:Undetermined
English
Опубликовано: Oxford [England],New York Oxford University Press 2001
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