Advertising and integrated brand promotion
ADVERTISING AND INTEGRATED BRAND PROMOTION, 4th Edition is highly visual and provides an integrated learning experience for the student. The new edition continues the tradition of delivering a solid understanding of advertising strategy, through a clearly written text as well as through the most con...
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| Tác giả chính: | |
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| Tác giả khác: | |
| Ngôn ngữ: | Undetermined English |
| Được phát hành: |
Mason, Ohio
Thomson/South-Western
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| Những chủ đề: | |
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| Thư viện lưu trữ: | Trung tâm Học liệu Trường Đại học Trà Vinh |
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| LEADER | 01393nam a2200265Ia 4500 | ||
|---|---|---|---|
| 001 | TVU_14666 | ||
| 008 | 210423s9999 xx 000 0 und d | ||
| 020 | |a 0324289561 | ||
| 020 | |a 9780324289565 | ||
| 041 | |a eng | ||
| 082 | |a 659.1 | ||
| 082 | |b TH429 | ||
| 100 | |a O'Guinn, Thomas C. | ||
| 245 | 0 | |a Advertising and integrated brand promotion | |
| 245 | 0 | |c Thomas C. O'Guinn, Chris T. Allen, Richard J. Semenik | |
| 260 | |a Mason, Ohio | ||
| 260 | |b Thomson/South-Western | ||
| 300 | |a xlviii, 781 p. | ||
| 300 | |b ill. | ||
| 300 | |c 29 cm | ||
| 504 | |a Includes bibliographical references and indexes | ||
| 520 | |a ADVERTISING AND INTEGRATED BRAND PROMOTION, 4th Edition is highly visual and provides an integrated learning experience for the student. The new edition continues the tradition of delivering a solid understanding of advertising strategy, through a clearly written text as well as through the most contemporary ads. The table of contents follows the same process as an advertising agency. Like other aspects of business, good advertising is the result of hard work and careful planning. The new edition of Advertising and Integrated Brand Promotion illustrates how to best accomplish this | ||
| 650 | |a Advertising; Advertising media planning | ||
| 700 | |a Thomas C. O'Guinn; Chris T. Allen; Richard J. Semenik | ||
| 980 | |a Trung tâm Học liệu Trường Đại học Trà Vinh | ||