Advertising and integrated brand promotion
ADVERTISING AND INTEGRATED BRAND PROMOTION, 4th Edition is highly visual and provides an integrated learning experience for the student. The new edition continues the tradition of delivering a solid understanding of advertising strategy, through a clearly written text as well as through the most con...
Gorde:
| Egile nagusia: | O'Guinn, Thomas C. |
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| Beste egile batzuk: | Thomas C. O'Guinn; Chris T. Allen; Richard J. Semenik |
| Hizkuntza: | Undetermined English |
| Argitaratua: |
Mason, Ohio
Thomson/South-Western
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| Gaiak: | |
| Etiketak: |
Etiketa erantsi
Etiketarik gabe, Izan zaitez lehena erregistro honi etiketa jartzen!
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| Thư viện lưu trữ: | Trung tâm Học liệu Trường Đại học Trà Vinh |
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Antzeko izenburuak
-
Advertising and integrated brand promotion
nork: O'Guinn, Thomas C.
Argitaratua: (2006) -
Advertising strategy :
nork: Percy, Larry
Argitaratua: (1980) -
Fashion advertising and promotion /
nork: Diamond, Jay.
Argitaratua: (1996) -
Media planning : a practical guide /
nork: Surmanek, Jim.
Argitaratua: (1996) -
Integrated marketing communications in advertising and promotion
nork: Shimp, Terrence A.
Argitaratua: (2007)


