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Advertising and integrated brand promotion

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ADVERTISING AND INTEGRATED BRAND PROMOTION, 4th Edition is highly visual and provides an integrated learning experience for the student. The new edition continues the tradition of delivering a solid understanding of advertising strategy, through a clearly written text as well as through the most con...

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Bibliografiske detaljer
Hovedforfatter:	O'Guinn, Thomas C.
Andre forfattere:	Thomas C. O'Guinn; Chris T. Allen; Richard J. Semenik
Sprog:	Undetermined English
Udgivet:	Mason, Ohio Thomson/South-Western
Fag:	Advertising; Advertising media planning
Tags:	Tilføj Tag Ingen Tags, Vær først til at tagge denne postø!

Thư viện lưu trữ:	Trung tâm Học liệu Trường Đại học Trà Vinh

Lignende værker

Advertising and integrated brand promotion
af: O'Guinn, Thomas C.
Udgivet: (2006)

Advertising strategy :
af: Percy, Larry
Udgivet: (1980)

Fashion advertising and promotion /
af: Diamond, Jay.
Udgivet: (1996)

Media planning : a practical guide /
af: Surmanek, Jim.
Udgivet: (1996)

Integrated marketing communications in advertising and promotion
af: Shimp, Terrence A.
Udgivet: (2007)

Advertising and promotion : an integrated marketing communications perspective
af: Belch, George E
Udgivet: (2018)

Advertising copywriting /
af: Burton, Philip Ward, 1910-
Udgivet: (1999)

Creative strategy in advertising /
af: Jewler, A. Jerome.
Udgivet: (2001)

Advertising and Promotion: An Integrated Marketing Communications Perspective (Eleventh Edition)
af: George, E. Belch, et al.
Udgivet: (2023)

Advertising in the 21st century :
af: Cowan, D. S.
Udgivet: (1968)

Strategic brand communication campaigns /
af: Schultz, Don E.
Udgivet: (1999)

Advertising : from fundamentals to strategies /
af: Rothschild, Michael L.
Udgivet: (1987)

Advertising and promotion :
af: Belch, George E. (George Eugene)
Udgivet: (2004)

Advertising and promotion :
af: Belch, George E. (George Eugene)
Udgivet: (2004)

Advertising age handbook of advertising /
af: Lewis, Herschell Gordon, 1926-
Udgivet: (1999)

Advertising
af: Wright, John S.
Udgivet: (1966)

Advertising Promotion and Other Aspects of Integrated Marketing Communications ( 9th Edition)
af: A. Terence, Shimp, et al.
Udgivet: (2025)

Contemporary advertising
af: Arens, William F.
Udgivet: (2009)

Advertising and sales promotion
af: Kaser, Ken
Udgivet: (2013)

Contemporary advertising
af: William F. Arens
Udgivet: (1996)

Contemporary advertising
af: Arens, William F.
Udgivet: (2004)

Contemporary advertising
af: Arens, William F
Udgivet: (2002)

Advertising as communication
af: Dyer, Gillian
Udgivet: (1982)

Contemporary advertising /
af: Arens, William F.
Udgivet: (2002)

Contemporary advertising /
af: Arens, William F.
Udgivet: (2002)

Contemporary advertising /
af: Arens, William F.
Udgivet: (2004)

Contemporary advertising /
af: Arens, William F.
Udgivet: (2006)

Building utilities applications integrated with Advertising
af: Thai, Thi Thu Xuan
Udgivet: (2024)

Strategic advertising management
af: Larry Percy
Udgivet: (2001)

NTC's dictionary of advertising
af: Wiechmann, Jack G.
Udgivet: (1993)

Essentials of contemporary advertising
af: Arens, William F.
Udgivet: (2009)

Advertising principles : choice, challenge, change /
af: Vanden Bergh, Bruce G.
Udgivet: (1999)

Integrated Advertising, Promotion, and Marketing Communications (Global Edition - Eighth Edition)
af: Kenneth, E. Clow, et al.
Udgivet: (2023)

Integrated Advertising, Promotion, and Marketing Communications (Ninth Edition - Global Edition)
af: Kenneth, E. Clow, et al.
Udgivet: (2023)

Advertising communications and promotion management /
af: Rossiter, John R.
Udgivet: (1998)

Creative strategy in advertising
af: Drewniany, Bonnie L.
Udgivet: (2008)

Creative strategy in advertising
af: Bonnie L. Drewniany
Udgivet: (2008)

Advertising in tourism and leisure /
af: Morgan, Nigel
Udgivet: (2000)

The end of advertising as we know it /
af: Zyman, Sergio.
Udgivet: (2002)

Marketing management for small and medium enterprises: Promotion and advertising
af: Business School of the National Economics Univ. of Hanoi
Udgivet: (2001)