Advertising and integrated brand promotion

ADVERTISING AND INTEGRATED BRAND PROMOTION, 4th Edition is highly visual and provides an integrated learning experience for the student. The new edition continues the tradition of delivering a solid understanding of advertising strategy, through a clearly written text as well as through the most con...

Deskribapen osoa

Gorde:
Xehetasun bibliografikoak
Egile nagusia: O'Guinn, Thomas C.
Beste egile batzuk: Thomas C. O'Guinn; Chris T. Allen; Richard J. Semenik
Hizkuntza:Undetermined
English
Argitaratua: Mason, Ohio Thomson/South-Western
Gaiak:
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Thư viện lưu trữ: Trung tâm Học liệu Trường Đại học Trà Vinh
Deskribapena
Gaia:ADVERTISING AND INTEGRATED BRAND PROMOTION, 4th Edition is highly visual and provides an integrated learning experience for the student. The new edition continues the tradition of delivering a solid understanding of advertising strategy, through a clearly written text as well as through the most contemporary ads. The table of contents follows the same process as an advertising agency. Like other aspects of business, good advertising is the result of hard work and careful planning. The new edition of Advertising and Integrated Brand Promotion illustrates how to best accomplish this
Deskribapen fisikoa:xlviii, 781 p.
ill.
29 cm
Bibliografia:Includes bibliographical references and indexes
ISBN:0324289561
9780324289565