Advertising and integrated brand promotion

ADVERTISING AND INTEGRATED BRAND PROMOTION, 4th Edition is highly visual and provides an integrated learning experience for the student. The new edition continues the tradition of delivering a solid understanding of advertising strategy, through a clearly written text as well as through the most con...

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Bibliographic Details
Main Author: O'Guinn, Thomas C.
Other Authors: Thomas C. O'Guinn; Chris T. Allen; Richard J. Semenik
Language:Undetermined
English
Published: Mason, Ohio Thomson/South-Western
Subjects:
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Institutions: Trung tâm Học liệu Trường Đại học Trà Vinh
Description
Summary:ADVERTISING AND INTEGRATED BRAND PROMOTION, 4th Edition is highly visual and provides an integrated learning experience for the student. The new edition continues the tradition of delivering a solid understanding of advertising strategy, through a clearly written text as well as through the most contemporary ads. The table of contents follows the same process as an advertising agency. Like other aspects of business, good advertising is the result of hard work and careful planning. The new edition of Advertising and Integrated Brand Promotion illustrates how to best accomplish this
Physical Description:xlviii, 781 p.
ill.
29 cm
Bibliography:Includes bibliographical references and indexes
ISBN:0324289561
9780324289565