Advertising and integrated brand promotion

ADVERTISING AND INTEGRATED BRAND PROMOTION, 4th Edition is highly visual and provides an integrated learning experience for the student. The new edition continues the tradition of delivering a solid understanding of advertising strategy, through a clearly written text as well as through the most con...

詳細記述

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書誌詳細
第一著者: O'Guinn, Thomas C.
その他の著者: Thomas C. O'Guinn; Chris T. Allen; Richard J. Semenik
言語:Undetermined
English
出版事項: Mason, Ohio Thomson/South-Western
主題:
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Thư viện lưu trữ: Trung tâm Học liệu Trường Đại học Trà Vinh
その他の書誌記述
要約:ADVERTISING AND INTEGRATED BRAND PROMOTION, 4th Edition is highly visual and provides an integrated learning experience for the student. The new edition continues the tradition of delivering a solid understanding of advertising strategy, through a clearly written text as well as through the most contemporary ads. The table of contents follows the same process as an advertising agency. Like other aspects of business, good advertising is the result of hard work and careful planning. The new edition of Advertising and Integrated Brand Promotion illustrates how to best accomplish this
物理的記述:xlviii, 781 p.
ill.
29 cm
書誌:Includes bibliographical references and indexes
ISBN:0324289561
9780324289565