International marketing

The international marketing imperative, International trade institutions and trade policy, The cultural environment, The economic environment, The international political and legal environment, Building the knowledge base, Exporting, licensing, and franchising...

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Bibliographische Detailangaben
1. Verfasser: Czinkota, Michael R.
Weitere Verfasser: Michael R. Czinkota; Ilkka A. Ronkainen
Sprache:Undetermined
English
Veröffentlicht: Mason, Ohio Thomson/South-Western
Schlagworte:
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Thư viện lưu trữ: Trung tâm Học liệu Trường Đại học Trà Vinh