International marketing

The international marketing imperative, International trade institutions and trade policy, The cultural environment, The economic environment, The international political and legal environment, Building the knowledge base, Exporting, licensing, and franchising...

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Hlavní autor: Czinkota, Michael R.
Další autoři: Michael R. Czinkota; Ilkka A. Ronkainen
Jazyk:Undetermined
English
Vydáno: Mason, Ohio Thomson/South-Western
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Thư viện lưu trữ: Trung tâm Học liệu Trường Đại học Trà Vinh