International marketing

The international marketing imperative, International trade institutions and trade policy, The cultural environment, The economic environment, The international political and legal environment, Building the knowledge base, Exporting, licensing, and franchising...

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Auteur principal: Czinkota, Michael R.
Autres auteurs: Michael R. Czinkota; Ilkka A. Ronkainen
Langue:Undetermined
English
Publié: Mason, Ohio Thomson/South-Western
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Thư viện lưu trữ: Trung tâm Học liệu Trường Đại học Trà Vinh