International marketing

The international marketing imperative, International trade institutions and trade policy, The cultural environment, The economic environment, The international political and legal environment, Building the knowledge base, Exporting, licensing, and franchising...

Wedi'i Gadw mewn:
Manylion Llyfryddiaeth
Prif Awdur: Czinkota, Michael R.
Awduron Eraill: Michael R. Czinkota; Ilkka A. Ronkainen
Iaith:Undetermined
English
Cyhoeddwyd: Mason, Ohio Thomson/South-Western
Pynciau:
Tagiau: Ychwanegu Tag
Dim Tagiau, Byddwch y cyntaf i dagio'r cofnod hwn!
Thư viện lưu trữ: Trung tâm Học liệu Trường Đại học Trà Vinh