International marketing

The international marketing imperative, International trade institutions and trade policy, The cultural environment, The economic environment, The international political and legal environment, Building the knowledge base, Exporting, licensing, and franchising...

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Opis bibliograficzny
1. autor: Czinkota, Michael R.
Kolejni autorzy: Michael R. Czinkota; Ilkka A. Ronkainen
Język:Undetermined
English
Wydane: Mason, Ohio Thomson/South-Western
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Thư viện lưu trữ: Trung tâm Học liệu Trường Đại học Trà Vinh