International marketing
The international marketing imperative, International trade institutions and trade policy, The cultural environment, The economic environment, The international political and legal environment, Building the knowledge base, Exporting, licensing, and franchising...
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| Main Author: | Czinkota, Michael R. |
|---|---|
| Other Authors: | Michael R. Czinkota; Ilkka A. Ronkainen |
| Language: | Undetermined English |
| Published: |
Mason, Ohio
Thomson/South-Western
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| Subjects: | |
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| Institutions: | Trung tâm Học liệu Trường Đại học Trà Vinh |
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