International marketing

The international marketing imperative, International trade institutions and trade policy, The cultural environment, The economic environment, The international political and legal environment, Building the knowledge base, Exporting, licensing, and franchising...

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Bibliographic Details
Main Author: Czinkota, Michael R.
Other Authors: Michael R. Czinkota; Ilkka A. Ronkainen
Language:Undetermined
English
Published: Mason, Ohio Thomson/South-Western
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Institutions: Trung tâm Học liệu Trường Đại học Trà Vinh

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