International marketing
The international marketing imperative, International trade institutions and trade policy, The cultural environment, The economic environment, The international political and legal environment, Building the knowledge base, Exporting, licensing, and franchising...
Gardado en:
| Autor Principal: | Czinkota, Michael R. |
|---|---|
| Outros autores: | Michael R. Czinkota; Ilkka A. Ronkainen |
| Idioma: | Undetermined English |
| Publicado: |
Mason, Ohio
Thomson/South-Western
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| Những chủ đề: | |
| Các nhãn: |
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| Thư viện lưu trữ: | Trung tâm Học liệu Trường Đại học Trà Vinh |
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