International marketing
The international marketing imperative, International trade institutions and trade policy, The cultural environment, The economic environment, The international political and legal environment, Building the knowledge base, Exporting, licensing, and franchising...
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| Lenguaje: | Undetermined English |
| Publicado: |
Mason, Ohio
Thomson/South-Western
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| Thư viện lưu trữ: | Trung tâm Học liệu Trường Đại học Trà Vinh |
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| Sumario: | The international marketing imperative, International trade institutions and trade policy, The cultural environment, The economic environment, The international political and legal environment, Building the knowledge base, Exporting, licensing, and franchising... |
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| Descripción Física: | xxvii, 666, [42] p. col. ill., col. maps 28 cm |
| Bibliografía: | Includes bibliographical references and indexes |
| ISBN: | 0324282893 9780324282894 |