International marketing

The international marketing imperative, International trade institutions and trade policy, The cultural environment, The economic environment, The international political and legal environment, Building the knowledge base, Exporting, licensing, and franchising...

Αποθηκεύτηκε σε:
Λεπτομέρειες βιβλιογραφικής εγγραφής
Κύριος συγγραφέας: Czinkota, Michael R.
Άλλοι συγγραφείς: Michael R. Czinkota; Ilkka A. Ronkainen
Γλώσσα:Undetermined
English
Έκδοση: Mason, Ohio Thomson/South-Western
Θέματα:
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Thư viện lưu trữ: Trung tâm Học liệu Trường Đại học Trà Vinh
Περιγραφή
Περίληψη:The international marketing imperative, International trade institutions and trade policy, The cultural environment, The economic environment, The international political and legal environment, Building the knowledge base, Exporting, licensing, and franchising...
Φυσική περιγραφή:xxvii, 666, [42] p.
col. ill., col. maps
28 cm
Βιβλιογραφία:Includes bibliographical references and indexes
ISBN:0324282893
9780324282894