International marketing
The international marketing imperative, International trade institutions and trade policy, The cultural environment, The economic environment, The international political and legal environment, Building the knowledge base, Exporting, licensing, and franchising...
Αποθηκεύτηκε σε:
| Κύριος συγγραφέας: | |
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| Άλλοι συγγραφείς: | |
| Γλώσσα: | Undetermined English |
| Έκδοση: |
Mason, Ohio
Thomson/South-Western
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| Θέματα: | |
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| Thư viện lưu trữ: | Trung tâm Học liệu Trường Đại học Trà Vinh |
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| Περίληψη: | The international marketing imperative, International trade institutions and trade policy, The cultural environment, The economic environment, The international political and legal environment, Building the knowledge base, Exporting, licensing, and franchising... |
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| Φυσική περιγραφή: | xxvii, 666, [42] p. col. ill., col. maps 28 cm |
| Βιβλιογραφία: | Includes bibliographical references and indexes |
| ISBN: | 0324282893 9780324282894 |