International marketing
The international marketing imperative, International trade institutions and trade policy, The cultural environment, The economic environment, The international political and legal environment, Building the knowledge base, Exporting, licensing, and franchising...
שמור ב:
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| שפה: | Undetermined English |
| יצא לאור: |
Mason, Ohio
Thomson/South-Western
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הוספת תג
אין תגיות, היה/י הראשונ/ה לתייג את הרשומה!
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| Thư viện lưu trữ: | Trung tâm Học liệu Trường Đại học Trà Vinh |
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| סיכום: | The international marketing imperative, International trade institutions and trade policy, The cultural environment, The economic environment, The international political and legal environment, Building the knowledge base, Exporting, licensing, and franchising... |
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| תיאור פיזי: | xxvii, 666, [42] p. col. ill., col. maps 28 cm |
| ביבליוגרפיה: | Includes bibliographical references and indexes |
| ISBN: | 0324282893 9780324282894 |