International marketing

The international marketing imperative, International trade institutions and trade policy, The cultural environment, The economic environment, The international political and legal environment, Building the knowledge base, Exporting, licensing, and franchising...

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Détails bibliographiques
Auteur principal: Czinkota, Michael R.
Autres auteurs: Michael R. Czinkota; Ilkka A. Ronkainen
Langue:Undetermined
English
Publié: Mason, Ohio Thomson/South-Western
Sujets:
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Thư viện lưu trữ: Trung tâm Học liệu Trường Đại học Trà Vinh
Description
Résumé:The international marketing imperative, International trade institutions and trade policy, The cultural environment, The economic environment, The international political and legal environment, Building the knowledge base, Exporting, licensing, and franchising...
Description matérielle:xxvii, 666, [42] p.
col. ill., col. maps
28 cm
Bibliographie:Includes bibliographical references and indexes
ISBN:0324282893
9780324282894