International marketing
The international marketing imperative, International trade institutions and trade policy, The cultural environment, The economic environment, The international political and legal environment, Building the knowledge base, Exporting, licensing, and franchising...
Enregistré dans:
| Auteur principal: | |
|---|---|
| Autres auteurs: | |
| Langue: | Undetermined English |
| Publié: |
Mason, Ohio
Thomson/South-Western
|
| Sujets: | |
| Tags: |
Ajouter un tag
Pas de tags, Soyez le premier à ajouter un tag!
|
| Thư viện lưu trữ: | Trung tâm Học liệu Trường Đại học Trà Vinh |
|---|
| Résumé: | The international marketing imperative, International trade institutions and trade policy, The cultural environment, The economic environment, The international political and legal environment, Building the knowledge base, Exporting, licensing, and franchising... |
|---|---|
| Description matérielle: | xxvii, 666, [42] p. col. ill., col. maps 28 cm |
| Bibliographie: | Includes bibliographical references and indexes |
| ISBN: | 0324282893 9780324282894 |