International marketing
The international marketing imperative, International trade institutions and trade policy, The cultural environment, The economic environment, The international political and legal environment, Building the knowledge base, Exporting, licensing, and franchising...
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| Главный автор: | |
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| Другие авторы: | |
| Язык: | Undetermined English |
| Опубликовано: |
Mason, Ohio
Thomson/South-Western
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| Предметы: | |
| Метки: |
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| Thư viện lưu trữ: | Trung tâm Học liệu Trường Đại học Trà Vinh |
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| Итог: | The international marketing imperative, International trade institutions and trade policy, The cultural environment, The economic environment, The international political and legal environment, Building the knowledge base, Exporting, licensing, and franchising... |
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| Объем: | xxvii, 666, [42] p. col. ill., col. maps 28 cm |
| Библиография: | Includes bibliographical references and indexes |
| ISBN: | 0324282893 9780324282894 |