Professional services marketing how the best firms build premier brands, thriving lead generation engines, and cultures of business development success

A proven approach to revenue-generating marketing and client development Professional Services Marketing is a fully field-tested and research-based approach to marketing and client development for professional services firms. The book, now in its Second Edition, covers five key areas that are critic...

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Đã lưu trong:
Chi tiết về thư mục
Tác giả chính: Schultz, Mike
Tác giả khác: Mike Schultz; John Doerr; and Lee W. Frederiksen
Ngôn ngữ:Undetermined
English
Được phát hành: Hoboken, New Jersey John Wiley & Sons, Inc. 2013
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Thư viện lưu trữ: Trung tâm Học liệu Trường Đại học Trà Vinh
Miêu tả
Tóm tắt:A proven approach to revenue-generating marketing and client development Professional Services Marketing is a fully field-tested and research-based approach to marketing and client development for professional services firms. The book, now in its Second Edition, covers five key areas that are critical for firms that want to grow and become more profitable: creating a marketing and growth strategy; establishing a brand and reputation; implementing a marketing communications program; executing lead generation strategies; and developing business by winning new clients. You will also read real-world case studies that illustrate major points, as well as quotes and stories from well-respected professionals in the industry
Mô tả vật lý:xv, 352 p.
ill.
24 cm
số ISBN:1118604342
9781118604342