Professional services marketing how the best firms build premier brands, thriving lead generation engines, and cultures of business development success

A proven approach to revenue-generating marketing and client development Professional Services Marketing is a fully field-tested and research-based approach to marketing and client development for professional services firms. The book, now in its Second Edition, covers five key areas that are critic...

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1. Verfasser: Schultz, Mike
Weitere Verfasser: Mike Schultz; John Doerr; and Lee W. Frederiksen
Sprache:Undetermined
English
Veröffentlicht: Hoboken, New Jersey John Wiley & Sons, Inc. 2013
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von Schultz, Mike
Veröffentlicht 2013
Thư viện lưu trữ: Trung tâm Học liệu Trường Đại học Cần Thơ