The turning customer experience into your competitive advantage
Marketing in the digital era is a whole new game: it's fundamentally about competing on the customer experience. Marketers must integrate a complex set of technologies to capture the customer's digital body language—and thereby deliver the right experiences, at the right times, via the rig...
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| Главный автор: | |
|---|---|
| Другие авторы: | |
| Язык: | Undetermined English |
| Опубликовано: |
Hoboken, New Jersey
Wiley
2016
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| Предметы: | |
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| Thư viện lưu trữ: | Trung tâm Học liệu Trường Đại học Trà Vinh |
|---|
| LEADER | 01176nam a2200277Ia 4500 | ||
|---|---|---|---|
| 001 | TVU_29561 | ||
| 008 | 210423s9999 xx 000 0 und d | ||
| 020 | |a 1119223008 | ||
| 020 | |a 9781119223009 | ||
| 041 | |a eng | ||
| 082 | |a 658.802 | ||
| 082 | |b S636 | ||
| 100 | |a Smart, Roland | ||
| 245 | 4 | |a The | |
| 245 | 0 | |b turning customer experience into your competitive advantage | |
| 245 | 0 | |c Roland Smart | |
| 260 | |a Hoboken, New Jersey | ||
| 260 | |b Wiley | ||
| 260 | |c 2016 | ||
| 300 | |a xiii, 219 p. | ||
| 300 | |c 24 cm | ||
| 504 | |a Includes bibliographical references and index | ||
| 520 | |a Marketing in the digital era is a whole new game: it's fundamentally about competing on the customer experience. Marketers must integrate a complex set of technologies to capture the customer's digital body language—and thereby deliver the right experiences, at the right times, via the right channels. This approach represents a formidable technological and practical challenge that few marketers have experience with | ||
| 650 | |a Product management; Marketing; Strategic planning | ||
| 700 | |a Roland Smart | ||
| 980 | |a Trung tâm Học liệu Trường Đại học Trà Vinh | ||