Brand admiration building a business people love
Brand Admiration uses deep research on consumer psychology, marketing, consumer engagement and communication to develop a powerful, integrated perspective and innovative approach to brand management. Using numerous real-world examples and backed by research from top notch academics, this book descri...
Spremljeno u:
| Glavni autor: | |
|---|---|
| Daljnji autori: | |
| Jezik: | Undetermined English |
| Izdano: |
Hoboken, New Jersey
Wiley
2016
|
| Teme: | |
| Oznake: |
Dodaj oznaku
Bez oznaka, Budi prvi tko označuje ovaj zapis!
|
| Thư viện lưu trữ: | Trung tâm Học liệu Trường Đại học Trà Vinh |
|---|
| Sažetak: | Brand Admiration uses deep research on consumer psychology, marketing, consumer engagement and communication to develop a powerful, integrated perspective and innovative approach to brand management. Using numerous real-world examples and backed by research from top notch academics, this book describes how companies can turn a product, service, corporate, person or place brand into one that customers love, trust and respect; in short, how to make a brand admired. The result? Greater brand loyalty, stronger brand advocacy, and higher brand equity. Admired brands grow more revenue in a more efficient way over a longer period of time and with more opportunities for growth |
|---|---|
| Opis: | xxii, 261 p. 22 cm |
| Bibliografija: | Includes bibliographical references and index |
| ISBN: | 1119308062 9781119308065 |