Brand admiration building a business people love

Brand Admiration uses deep research on consumer psychology, marketing, consumer engagement and communication to develop a powerful, integrated perspective and innovative approach to brand management. Using numerous real-world examples and backed by research from top notch academics, this book descri...

Deskribapen osoa

Gorde:
Xehetasun bibliografikoak
Egile nagusia: Park, C. Whan
Beste egile batzuk: C. Whan Park; Deborah J. MacInnis; Andreas B. Eisengerich; Foreword by Allen Weiss
Hizkuntza:Undetermined
English
Argitaratua: Hoboken, New Jersey Wiley 2016
Gaiak:
Etiketak: Etiketa erantsi
Etiketarik gabe, Izan zaitez lehena erregistro honi etiketa jartzen!
Thư viện lưu trữ: Trung tâm Học liệu Trường Đại học Trà Vinh