Brand admiration building a business people love

Brand Admiration uses deep research on consumer psychology, marketing, consumer engagement and communication to develop a powerful, integrated perspective and innovative approach to brand management. Using numerous real-world examples and backed by research from top notch academics, this book descri...

Descrición completa

Gardado en:
Detalles Bibliográficos
Autor Principal: Park, C. Whan
Outros autores: C. Whan Park; Deborah J. MacInnis; Andreas B. Eisengerich; Foreword by Allen Weiss
Idioma:Undetermined
English
Publicado: Hoboken, New Jersey Wiley 2016
Những chủ đề:
Các nhãn: Engadir etiqueta
Sen Etiquetas, Sexa o primeiro en etiquetar este rexistro!
Thư viện lưu trữ: Trung tâm Học liệu Trường Đại học Trà Vinh