Brand admiration building a business people love

Brand Admiration uses deep research on consumer psychology, marketing, consumer engagement and communication to develop a powerful, integrated perspective and innovative approach to brand management. Using numerous real-world examples and backed by research from top notch academics, this book descri...

Celý popis

Uloženo v:
Podrobná bibliografie
Hlavní autor: Park, C. Whan
Další autoři: C. Whan Park; Deborah J. MacInnis; Andreas B. Eisengerich; Foreword by Allen Weiss
Jazyk:Undetermined
English
Vydáno: Hoboken, New Jersey Wiley 2016
Témata:
Tagy: Přidat tag
Žádné tagy, Buďte první, kdo otaguje tento záznam!
Thư viện lưu trữ: Trung tâm Học liệu Trường Đại học Trà Vinh
Search Result 1
Autor Park, C. Whan
Vydáno 2016
Thư viện lưu trữ: Trung tâm Học liệu Trường Đại học Cần Thơ