Brand admiration building a business people love
Brand Admiration uses deep research on consumer psychology, marketing, consumer engagement and communication to develop a powerful, integrated perspective and innovative approach to brand management. Using numerous real-world examples and backed by research from top notch academics, this book descri...
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| Idioma: | Undetermined English |
| Publicat: |
Hoboken, New Jersey
Wiley
2016
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| Thư viện lưu trữ: | Trung tâm Học liệu Trường Đại học Trà Vinh |
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| LEADER | 01566nam a2200277Ia 4500 | ||
|---|---|---|---|
| 001 | TVU_29564 | ||
| 008 | 210423s9999 xx 000 0 und d | ||
| 020 | |a 1119308062 | ||
| 020 | |a 9781119308065 | ||
| 041 | |a eng | ||
| 082 | |a 658.827 | ||
| 082 | |b P235 | ||
| 100 | |a Park, C. Whan | ||
| 245 | 0 | |a Brand admiration | |
| 245 | 0 | |b building a business people love | |
| 245 | 0 | |c C. Whan Park, Deborah J. MacInnis, Andreas B. Eisengerich ; Foreword by Allen Weiss | |
| 260 | |a Hoboken, New Jersey | ||
| 260 | |b Wiley | ||
| 260 | |c 2016 | ||
| 300 | |a xxii, 261 p. | ||
| 300 | |c 22 cm | ||
| 504 | |a Includes bibliographical references and index | ||
| 520 | |a Brand Admiration uses deep research on consumer psychology, marketing, consumer engagement and communication to develop a powerful, integrated perspective and innovative approach to brand management. Using numerous real-world examples and backed by research from top notch academics, this book describes how companies can turn a product, service, corporate, person or place brand into one that customers love, trust and respect; in short, how to make a brand admired. The result? Greater brand loyalty, stronger brand advocacy, and higher brand equity. Admired brands grow more revenue in a more efficient way over a longer period of time and with more opportunities for growth | ||
| 650 | |a Branding (Marketing); Strategic planning; Decision making | ||
| 700 | |a C. Whan Park; Deborah J. MacInnis; Andreas B. Eisengerich; Foreword by Allen Weiss | ||
| 980 | |a Trung tâm Học liệu Trường Đại học Trà Vinh | ||