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Brand admiration building a business people love

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Brand Admiration uses deep research on consumer psychology, marketing, consumer engagement and communication to develop a powerful, integrated perspective and innovative approach to brand management. Using numerous real-world examples and backed by research from top notch academics, this book descri...

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書目詳細資料
主要作者:	Park, C. Whan
其他作者:	C. Whan Park; Deborah J. MacInnis; Andreas B. Eisengerich; Foreword by Allen Weiss
語言:	Undetermined English
出版:	Hoboken, New Jersey Wiley 2016
主題:	Branding (Marketing); Strategic planning; Decision making
標簽:	添加標簽沒有標簽, 成為第一個標記此記錄!

Thư viện lưu trữ:	Trung tâm Học liệu Trường Đại học Trà Vinh

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