Beyond advertising Creating value through all customer touchpoints
Beyond Advertising provides a business transformation road map for an aspirational future, based on the insights of more than 200 of the world’s most forward-thinking executives, innovators, and academics all grappling with today’s unique challenges and opportunities
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| Language: | Undetermined English |
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Hoboken, New Jersey
Wiley
2016
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| Institutions: | Trung tâm Học liệu Trường Đại học Trà Vinh |
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| Summary: | Beyond Advertising provides a business transformation road map for an aspirational future, based on the insights of more than 200 of the world’s most forward-thinking executives, innovators, and academics all grappling with today’s unique challenges and opportunities |
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| Physical Description: | xxiv, 261 p. 24 cm |
| Bibliography: | Includes bibliographical references (pages 223-236) and index |
| ISBN: | 1119074223 9781119074229 |