Beyond advertising Creating value through all customer touchpoints
Beyond Advertising provides a business transformation road map for an aspirational future, based on the insights of more than 200 of the world’s most forward-thinking executives, innovators, and academics all grappling with today’s unique challenges and opportunities
में बचाया:
| मुख्य लेखक: | |
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| अन्य लेखक: | |
| भाषा: | Undetermined English |
| प्रकाशित: |
Hoboken, New Jersey
Wiley
2016
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| विषय: | |
| टैग : |
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| Thư viện lưu trữ: | Trung tâm Học liệu Trường Đại học Trà Vinh |
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| सारांश: | Beyond Advertising provides a business transformation road map for an aspirational future, based on the insights of more than 200 of the world’s most forward-thinking executives, innovators, and academics all grappling with today’s unique challenges and opportunities |
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| भौतिक वर्णन: | xxiv, 261 p. 24 cm |
| ग्रन्थसूची: | Includes bibliographical references (pages 223-236) and index |
| आईएसबीएन: | 1119074223 9781119074229 |