Beyond advertising Creating value through all customer touchpoints

Beyond Advertising provides a business transformation road map for an aspirational future, based on the insights of more than 200 of the world’s most forward-thinking executives, innovators, and academics all grappling with today’s unique challenges and opportunities

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Bibliografiske detaljer
Hovedforfatter: Wind, Yoram
Andre forfattere: Yoram Wind; Catharine Findiesen Hays; and The Wharton Future of Advertising Innovation Network
Sprog:Undetermined
English
Udgivet: Hoboken, New Jersey Wiley 2016
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