Beyond advertising Creating value through all customer touchpoints
Beyond Advertising provides a business transformation road map for an aspirational future, based on the insights of more than 200 of the world’s most forward-thinking executives, innovators, and academics all grappling with today’s unique challenges and opportunities
Đã lưu trong:
| Tác giả chính: | |
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| Tác giả khác: | |
| Ngôn ngữ: | Undetermined English |
| Được phát hành: |
Hoboken, New Jersey
Wiley
2016
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| Những chủ đề: | |
| Các nhãn: |
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| Thư viện lưu trữ: | Trung tâm Học liệu Trường Đại học Trà Vinh |
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| LEADER | 01224nam a2200277Ia 4500 | ||
|---|---|---|---|
| 001 | TVU_29570 | ||
| 008 | 210423s9999 xx 000 0 und d | ||
| 020 | |a 1119074223 | ||
| 020 | |a 9781119074229 | ||
| 041 | |a eng | ||
| 082 | |a 659.1 | ||
| 082 | |b W763 | ||
| 100 | |a Wind, Yoram | ||
| 245 | 0 | |a Beyond advertising | |
| 245 | 0 | |b Creating value through all customer touchpoints | |
| 245 | 0 | |c Yoram (Jerry) Wind, Catharine Findiesen Hays, and The Wharton Future of Advertising Innovation Network | |
| 260 | |a Hoboken, New Jersey | ||
| 260 | |b Wiley | ||
| 260 | |c 2016 | ||
| 300 | |a xxiv, 261 p. | ||
| 300 | |c 24 cm | ||
| 504 | |a Includes bibliographical references (pages 223-236) and index | ||
| 520 | |a Beyond Advertising provides a business transformation road map for an aspirational future, based on the insights of more than 200 of the world’s most forward-thinking executives, innovators, and academics all grappling with today’s unique challenges and opportunities | ||
| 650 | |a Advertising; Communication in marketing; Customer relations | ||
| 700 | |a Yoram Wind; Catharine Findiesen Hays; and The Wharton Future of Advertising Innovation Network | ||
| 980 | |a Trung tâm Học liệu Trường Đại học Trà Vinh | ||