Beyond advertising

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Beyond advertising Creating value through all customer touchpoints

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Beyond Advertising provides a business transformation road map for an aspirational future, based on the insights of more than 200 of the world’s most forward-thinking executives, innovators, and academics all grappling with today’s unique challenges and opportunities

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Bibliografske podrobnosti
Glavni avtor:	Wind, Yoram
Drugi avtorji:	Yoram Wind; Catharine Findiesen Hays; and The Wharton Future of Advertising Innovation Network
Jezik:	Undetermined English
Izdano:	Hoboken, New Jersey Wiley 2016
Teme:	Advertising; Communication in marketing; Customer relations
Oznake:	Označite Brez oznak, prvi označite!

Thư viện lưu trữ:	Trung tâm Học liệu Trường Đại học Trà Vinh

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