Principles of marketing
In a fast-changing, increasingly digital and social marketplace, it’s more vital than ever for marketers to develop meaningful connections with their customers. Principles of Marketing helps students master today’s key marketing challenge: to create vibrant, interactive communities of consumers who...
Đã lưu trong:
| Tác giả chính: | |
|---|---|
| Tác giả khác: | |
| Ngôn ngữ: | Undetermined English |
| Được phát hành: |
Boston
Pearson
2015
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| Những chủ đề: | |
| Các nhãn: |
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| Thư viện lưu trữ: | Trung tâm Học liệu Trường Đại học Trà Vinh |
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| LEADER | 01238nam a2200265Ia 4500 | ||
|---|---|---|---|
| 001 | TVU_32548 | ||
| 008 | 210423s9999 xx 000 0 und d | ||
| 020 | |a 1292092483 | ||
| 020 | |a 9781292092485 | ||
| 041 | |a eng | ||
| 082 | |a 658.8 | ||
| 082 | |b K87 | ||
| 100 | |a Kotler, Philip | ||
| 245 | 0 | |a Principles of marketing | |
| 245 | 0 | |c Philip Kotler, Gary Armstrong | |
| 260 | |a Boston | ||
| 260 | |b Pearson | ||
| 260 | |c 2015 | ||
| 300 | |a xxiv, 708 p. | ||
| 300 | |c 29 cm | ||
| 504 | |a Includes bibliographical references and index | ||
| 520 | |a In a fast-changing, increasingly digital and social marketplace, it’s more vital than ever for marketers to develop meaningful connections with their customers. Principles of Marketing helps students master today’s key marketing challenge: to create vibrant, interactive communities of consumers who make products and brands an integral part of their daily lives. To help students understand how to create value and build customer relationships, Kotler and Armstrong present fundamental marketing information within an innovative customer-value framework | ||
| 650 | |a Marketing | ||
| 700 | |a Philip Kotler; Gary Armstrong | ||
| 980 | |a Trung tâm Học liệu Trường Đại học Trà Vinh | ||