Principles of marketing
In a fast-changing, increasingly digital and social marketplace, it’s more vital than ever for marketers to develop meaningful connections with their customers. Principles of Marketing helps students master today’s key marketing challenge: to create vibrant, interactive communities of consumers who...
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| Language: | Undetermined English |
| Published: |
Boston
Pearson
2015
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| Institutions: | Trung tâm Học liệu Trường Đại học Trà Vinh |
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| Summary: | In a fast-changing, increasingly digital and social marketplace, it’s more vital than ever for marketers to develop meaningful connections with their customers. Principles of Marketing helps students master today’s key marketing challenge: to create vibrant, interactive communities of consumers who make products and brands an integral part of their daily lives. To help students understand how to create value and build customer relationships, Kotler and Armstrong present fundamental marketing information within an innovative customer-value framework |
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| Physical Description: | xxiv, 708 p. 29 cm |
| Bibliography: | Includes bibliographical references and index |
| ISBN: | 1292092483 9781292092485 |