Principles of marketing
In a fast-changing, increasingly digital and social marketplace, it’s more vital than ever for marketers to develop meaningful connections with their customers. Principles of Marketing helps students master today’s key marketing challenge: to create vibrant, interactive communities of consumers who...
में बचाया:
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| अन्य लेखक: | |
| भाषा: | Undetermined English |
| प्रकाशित: |
Boston
Pearson
2015
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| विषय: | |
| टैग : |
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| Thư viện lưu trữ: | Trung tâm Học liệu Trường Đại học Trà Vinh |
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| सारांश: | In a fast-changing, increasingly digital and social marketplace, it’s more vital than ever for marketers to develop meaningful connections with their customers. Principles of Marketing helps students master today’s key marketing challenge: to create vibrant, interactive communities of consumers who make products and brands an integral part of their daily lives. To help students understand how to create value and build customer relationships, Kotler and Armstrong present fundamental marketing information within an innovative customer-value framework |
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| भौतिक वर्णन: | xxiv, 708 p. 29 cm |
| ग्रन्थसूची: | Includes bibliographical references and index |
| आईएसबीएन: | 1292092483 9781292092485 |