Principles of marketing

In a fast-changing, increasingly digital and social marketplace, it’s more vital than ever for marketers to develop meaningful connections with their customers. Principles of Marketing helps students master today’s key marketing challenge: to create vibrant, interactive communities of consumers who...

Ausführliche Beschreibung

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Bibliographische Detailangaben
1. Verfasser: Kotler, Philip
Weitere Verfasser: Philip Kotler; Gary Armstrong
Sprache:Undetermined
English
Veröffentlicht: Boston Pearson 2015
Schlagworte:
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Thư viện lưu trữ: Trung tâm Học liệu Trường Đại học Trà Vinh
Beschreibung
Zusammenfassung:In a fast-changing, increasingly digital and social marketplace, it’s more vital than ever for marketers to develop meaningful connections with their customers. Principles of Marketing helps students master today’s key marketing challenge: to create vibrant, interactive communities of consumers who make products and brands an integral part of their daily lives. To help students understand how to create value and build customer relationships, Kotler and Armstrong present fundamental marketing information within an innovative customer-value framework
Beschreibung:xxiv, 708 p.
29 cm
Bibliographie:Includes bibliographical references and index
ISBN:1292092483
9781292092485