Principles of marketing

In a fast-changing, increasingly digital and social marketplace, it’s more vital than ever for marketers to develop meaningful connections with their customers. Principles of Marketing helps students master today’s key marketing challenge: to create vibrant, interactive communities of consumers who...

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Detalhes bibliográficos
Autor principal: Kotler, Philip
Outros Autores: Philip Kotler; Gary Armstrong
Idioma:Undetermined
English
Publicado em: Boston Pearson 2015
Assuntos:
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Thư viện lưu trữ: Trung tâm Học liệu Trường Đại học Trà Vinh
Descrição
Resumo:In a fast-changing, increasingly digital and social marketplace, it’s more vital than ever for marketers to develop meaningful connections with their customers. Principles of Marketing helps students master today’s key marketing challenge: to create vibrant, interactive communities of consumers who make products and brands an integral part of their daily lives. To help students understand how to create value and build customer relationships, Kotler and Armstrong present fundamental marketing information within an innovative customer-value framework
Descrição Física:xxiv, 708 p.
29 cm
Bibliografia:Includes bibliographical references and index
ISBN:1292092483
9781292092485