Essentials of Marketing A global-managerial approach

A shorter, but comprehensive version of "Basic Marketing", 11th edition. New material is retained, but excess verbiage and detailed explanations are paired down

Wedi'i Gadw mewn:
Manylion Llyfryddiaeth
Prif Awdur: Perreault, William D.
Awduron Eraill: William D. Perreault; E. Jerome McCarthy
Iaith:Undetermined
English
Cyhoeddwyd: Boston, Mass McGraw-Hill/Irwin
Pynciau:
Tagiau: Ychwanegu Tag
Dim Tagiau, Byddwch y cyntaf i dagio'r cofnod hwn!
Thư viện lưu trữ: Trung tâm Học liệu Trường Đại học Trà Vinh