Essentials of Marketing A global-managerial approach

A shorter, but comprehensive version of "Basic Marketing", 11th edition. New material is retained, but excess verbiage and detailed explanations are paired down

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Bibliografiset tiedot
Päätekijä: Perreault, William D.
Muut tekijät: William D. Perreault; E. Jerome McCarthy
Kieli:Undetermined
English
Julkaistu: Boston, Mass McGraw-Hill/Irwin
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