Essentials of Marketing A global-managerial approach

A shorter, but comprehensive version of "Basic Marketing", 11th edition. New material is retained, but excess verbiage and detailed explanations are paired down

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Detaylı Bibliyografya
Yazar: Perreault, William D.
Diğer Yazarlar: William D. Perreault; E. Jerome McCarthy
Dil:Undetermined
English
Baskı/Yayın Bilgisi: Boston, Mass McGraw-Hill/Irwin
Konular:
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Thư viện lưu trữ: Trung tâm Học liệu Trường Đại học Trà Vinh